After launch and over time, you will most probably want to change some wording here and there, add more pages and update images.

This is where our Content Management Service comes in. The cost can be based on our hourly rates or if regular updates are required, then a contract (renewable per annum) may be more cost effective.

SERP positions are the positions a website holds in an ‘organic search’. If your website is optimised well, ie it has unique and/or great content on web pages, it can hold the number one position when searching for your company’s name. The number one position starts and is counted from the top result under any paid adverts.

Are Backlinks important? Yes!

A successful link profile with high-value links are still important. When it comes to backlinks, ‘quality content counts above everything else’ and you get quality backlinks by having great content people want to see and read. If a web page has useful information, is entertaining, educational, inspirational or whatever, it will gain backlinks – naturally.

Maintaining a natural backlink profile is just as important as it’s always been, at least for the time being. A natural link profile should be made up of a good mix of ‘dofollow’ and ‘nofollow’ links.

To get backlinks to your website, here are some ‘dos’ and ‘don’ts’

The Dos first!

Aim high and publish excellent content

Include a latest news or resources section where you can publish articles that are resourceful, shareable, and interesting.

Promote the content you have published

Spread the word, promote the articles you have written with posts on selected social media platforms and specialised forums. Try submitting articles to online magazines and other websites. Send PDF versions directly by email to the people you have on your mailing list and include links in newsletters.

Form business relationships and build up trust

You may get backlinks from websites managed by people in other businesses and organisations that know you. It is always worth building relationships with the people you come into regular contact with.

Here’s some Don’ts!

Social profile links

Do not neglect updates and posts to your Social Media accounts (Facebook, YouTube, LinkedIn, Instagram etc) to keep them in step with what you upload to your main website.

Social Bookmarks

Avoid quickly and simple placed links in social bookmarks. Anyone can create links in common social bookmarks which may lead to a ‘Bad Neighborhood’.

A ‘do-follow link’ is better than ‘nofollow’

A ‘do-follow’ link is exactly the opposite of a ‘nofollow’ link – and it’s a lot harder to get. This is because these kinds of backlinks come from specialised directories, articles and landing pages. They are inserted by an editor or webmaster, with no direct influence from you, ie they are not paid for ‘advertising’ links.