The Go Instruct brand and website designed by Orangebox has been phenomenally successful right from the start. In 2011, we created a character to add extra personality and ‘Ken’ made his appearance. He is featured in the web banners which change with the seasons – daffodils in Spring, swallows in Summer, swirling leaves in Autumn and snow in Winter, plus a Christmas banner with tree for December. After the introduction of Ken to the site, the press advertising also featured Ken. A series of adverts with special offers run each year in the specialist magazines for driving instructors.