Go Instruct Dual Control Car Hire Brand Development

Go Instruct Dual Control Car Hire Logo and Brand Character Ken, produced as part of the web design and development by Orangebox Digital. The Go Instruct website was immediately successful on launch, aimed at driving instructors all over the country. Extra personality and charm came with the introduction of the ‘Ken’ character. The web banners changed to match the 4 seasons – daffodils in Spring, swallows in Summer, swirling leaves in Autumn and snow in Winter (plus a special Christmas banner with tree, for December). Ken also featured in the press advertising, as a series of adverts with special offers were published in specialist magazines for driving instructors.