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Flash, used creatively and effectively
can be enjoyable and effective.
Flash is ideal for showing how something
works, complex 3D visual information.
However sometimes animation can get in the way of delivering
your message. Animation should be used to enrich the visitor experience
and not take too long to load.
It should be noted that producing Flash websites and Flash animation
content can be costly. Flash content is also not visible to Search
Engines which look at the 'text' content of web pages.
There is now greater control with the internet browsers and security
software. Pop up blockers and high security settings are affecting
what is seen when browsing. Many visitors to the internet are
choosing whether or not to view Flash content. It is important
to use Flash in the right place and a well designed site will
combine Flash graphics and banners with other text and image content.
It is worth bearing in mind that if a site is completely Flash
based and Flash has been disabled, the visitor will be faced with
nothing but a blank screen - unless an alternative html version
is available and set to load.
Our aim is to provide Flash content that is
well balanced and fast loading.
We recommend an html version of a website is produced as well
as the Flash version and set to load automatically where flash
has been 'switched off'.
We also recommend, for those occasions where where flash has
been 'switched off', to have alternative 'still' images set to
load automatically. (This will ensure there are no 'empty spaces'
on pages containing Flash.)
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Flash content
Flash Animation - A Christmas message for customers of
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